Francie Whitlock - Montgomery County MD Real Estate Agent

The Keller Williams® Philosophy

Our Mission:
To build careers worth having, businesses worth owning and lives worth living.

Our Vision:
To be the Company of choice for a new generation of real estate agents and owners.

Our Values:
God, Family, then Business

Our Goal:
500 Market Centers
50,000 Associates
5,000 Millionaires

Our Belief System:
Our beliefs are an essential part of who we are and how we conduct business. The Keller Williams® Belief System is the foundation for providing the ultimate in service for our clients.

WI4C2TS

Our Belief System In Action...
    Win-Win. . . Or no deal
    Integrity. . . Do the right thing
    Commitment. . . In all things
    Communication. . . Seek first to understand
    Creativity. . . Ideas before results
    Customers. . . Always come first
    Teamwork. . .Together Everyone Achieves
    Trust. . . Starts with honesty
    Success. . . Results through people

The Keller Williams® University Training

Formally established in 1996, Keller Williams® University is a tangible extension of the companys ongoing commitment to learning and growth. Since its founding in 1983, Keller Williams Realty has strived to offer its Associates and Brokers the finest career and business training available. Its educational programs have been focused on increasing the personal productivity, sales skills and career development of its people.

The most fundamental and time-tested principles of business, marketing and customer service have been blended with the latest in effective educational methods. For this reason, among others, the Keller Williams System has rapidly expanded across the U.S. and become one of the fastest growing national real estate companies in the country.

Keller Williams® Managment Empowerment

Keller Williams®, an agent-focused franchise business model, has a unique open book financial management approach, letting agents know how well their office is doing by allowing them open views of the office management system which includes views to their own and office production.

Keller Williams® believes that the agent controls the business. Their research shows that consumers pick agents, not companies. The three main reasons for selecting an agent are: 1. Past experience 2. Referrals from friends, colleagues, and relatives 3. Awareness of that agent's activity.

Monthly, Keller Williams® posts office profits, less approved expenses, on the company's proprietary software system. Monthly profits are split about evenly between the franchise owner and the profit-sharing pool, which is then distributed among the agents according to their sponsorship levels. Agents can view their sponsorship trees, knowing what every recruit produced, and analyzing their own production. Agents can therefore see the profits to the broker and to each other.

Each office has an Agent Leadership Council (ALC). The ALC has a voice in creating and adjusting the economic model for their Market Center whether establishing or revising policies and procedures, or specifying the characteristics and cost of new office equipment.

When agents have such a stake in the success of the office, it creates three advantages to the business: 1. Impetus for growth, driving revenues 2. Cost control limiting expenses & raising profits 3. Personal stake in the success of the business.